Technology

Breaking even – the finances of running a music group (online event)

Often we think of income ‘only’ in terms of funding, subscriptions or ticket sales. There definitely is a lot to delve into on those three topics, but is there more we could be exploring? Are we thinking about the whole financial picture?

70% of Making Music performing groups and 58% of volunteer promoters break even every year; but 15% and 23% respectively regularly make a loss. So finances are always a topic groups are thinking about, to maintain that balancing act of breaking even, yet remaining accessible to participants and audiences in their community.

Location

Online
United Kingdom

Marketing Skills: Social Media Strategy (online event)

The first of our marketing events in 2025 will discuss how social media has become a key component in many organisation’s marketing strategy. But how does it differ from ‘traditional’ marketing, what should you use it for, and how can you manage your time when there are so many different platforms available? 

In this session, we’ll look at how a social media strategy can help you define your goals in line with your overall marketing plans, manage your time more effectively, and create content to target the people you most want to engage. 

Location

Online
United Kingdom

EarMaster

Corporate member EarMaster talks to us about how they can help leisure-time music groups better themselves.

EarMaster is an innovative app designed to help learners enhance their musicianship skills through engaging and interactive exercises. It covers key areas such as aural training, sight-singing, and rhythm practice, all rooted in a hands-on, learn-by-doing approach. Compatible with phones, tablets, and computers, EarMaster allows learners to sing, clap, or play their answers to exercises, providing instant feedback on pitch and rhythm accuracy.

Making Music Platform: your music group management software (online event)

Are you fed up with how much time and effort it takes to organise your music group? Do you end up inputting the same data into numerous spreadsheets, calendars and documents just to keep your group running? Do you wish you had more time to dedicate to the music? 

Location

Online
United Kingdom

Biiah

Corporate member Biiah supports community and health through singing, committed to making singing with others inclusive, accessible and delightful.

Biiah is a technology platform that supports the development of community through group singing to help people flourish. Our mobile app currently supports both in-person and virtual coach-facilitated group singing, connecting users more intentionally with their singing journey and the positive impacts this important activity has on our holistic health.

Sourcing royalty-free imagery online

Using good-quality images in your marketing is an effective way to attract attention, drive engagement, and boost ticket sales and membership; however, it’s essential to ensure you have permission to use them to avoid copyright infringement. 

Case study: Overhauling systems with Howdenshire Music

Ian Stewart, Secretary of promoter group Howdenshire Music, talks about how his group overhauled the way they do concerts as a result of the COVID-19 pandemic.

Highnotes

In the autumn edition of Highnotes: we cover the essential steps for recruiting a new musical director, interview Dr Anita Collins, Founder of Bigger Better Brains, on amplifying the benefits of music-making, and celebrate the vital role of treasurers. Plus, we explore the lasting impact of legacies on Making Music and the third report from the 2022 Big Survey.

CHORALLY

Corporate member CHORALLY is a dedicated online community platform that connects the world of choral and vocal music.

Founded by Ian Clethero, who launched the project as he saw a need for a ‘go-to place’ online to make it easy for choir leaders, performing groups, singing enthusiasts and organisations around the world to find information and network with each other.

How to make your group easy to find online with SEO

It can be very difficult to get new people to discover your music group. But with our handy resource for beginners, you too can start using Search Engine Optimisation (SEO) to improve your website’s search rankings.

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