Growing your group and audiences

To fully include everyone in our music activities, we need to understand the barriers that stop people from attending, taking part or progressing. In the Conversation about inclusion series of events, hear about the issues from the perspective of those who directly experience barriers and discuss what we can do to change things from within our own music groups.

Creating professional looking marketing materials and social media content for your leisure-time music group can be a challenge. Canva is an online tool that could help you produce the content you need and make your life easier.

If you’d like your group and your audience to be more diverse and inclusive, thinking about how you recruit and welcome people is crucial. And if you want to increase your membership and your audiences, recruiting and welcoming new people in a way that is inclusive means you’ve more chance of success. Whatever your driver, there are actions you can take that will remove the barriers to joining your activity and provide access to more people. 

Over the last 20 years governments have introduced various creative tax reliefs to enable organisations to claim back some of their production costs. Two of these – Orchestra Tax Relief and Theatre Tax Relief – are already being used by Making Music members to claim back an average 23% of their concert and event costs. Especially now that a higher rate of relief has been made permanent in the spring budget, these tax reliefs can make a significant contribution to groups’ budgets and facilitate growth and activity.

Running your group is a rewarding but challenging role. Our regular meetups are a chance for you to meet and share learning and ideas with other Wales groups facing similar challenges, explore specific issues affecting leisure-time music making in Wales and consider how we can work collaboratively to find solutions and advocate for the sector. 

Stephen McNally, Wales manager, will be leading this session.

N.B. this event was originally scheduled to take place on 24th January but will now be taking place on 31 January.

In this meetup we'll: