Growing your group and audiences

In the summer edition of Highnotes, discover key learnings from the INCLUDE programme, with real-world examples from our member groups. Get inspired by Scunthorpe and North Lincolnshire Concert Society's Make Music Day experience and explore easy fundraising tips, including the Gift Aid scheme. Plus, don’t miss our spotlight on LGBTQ+ member groups and a look at the innovative AI choral exhibition at Serpentine Gallery.

Recruiting new members is the biggest challenge leisure-time music groups face. From ensuring your recruitment process is inclusive, to figuring out where to find new members, it us, unfortunately, not an exact science; but there are some tried-and-trusted strategies you can implement.

Recruiting toolkit

Our five-part series covers every step of the recruitment journey, from defining who do you want as a member, understanding your current membership, and finding and recruiting new members.

It can be very difficult to get new people to discover your music group. But with our handy resource for beginners, you too can start using Search Engine Optimisation (SEO) to improve your website’s search rankings.

Contents:

Your number one question: how do I find new members for my group, and how do I keep them?

In November, our CEO Barbara Eifler was invited to do a Pecha Kucha presentation on this topic, that is, a seven-minute slideshow using only images.

The result of this challenge is the video below, which will help you get started on the journey of finding and welcoming new members to your group, and describes the major milestones that journey might encompass.

Peterborough Sings! has designed and evolved an effective model for recruiting new people into singing, with their project-based recruitment model delivering impressive results. This case study lays out how music groups can use the model to achieve their own recruitment goals.

Corporate member CHORALLY is a dedicated online community platform that connects the world of choral and vocal music.

Founded by Ian Clethero, who launched the project as he saw a need for a ‘go-to place’ online to make it easy for choir leaders, performing groups, singing enthusiasts and organisations around the world to find information and network with each other.