Growing your group and audiences

Marketing your events – a step-by-step guide

You’ve picked a date, booked a venue, agreed on a programme, and now it’s time to get cracking with ticket sales. This guidance will lead you through a set of steps to help you effectively market your events.  

Audience development case study: Bristol Choral Society 'Mini Messiah' concerts

Robert Convey of member group Bristol Choral Society explains how they have begun to create the audiences and music makers of the future with their Mini Messiah concerts.

Group collaboration agreement

Groups collaborating on joint projects and events can be a lot fun and hugely beneficial for everyone involved. There are things to be aware of that are different to planning normal events and we have produced some guidance that looks at planning a joint event to help with this. One area this covers is having a simple agreement document between the groups. 

How to get started with social media

This guide gives a simple, step-by-step guide to getting set up on the most important social media platforms for member groups: Twitter, Facebook, LinkedIn and Google+.

Discounts on online ticketing booking fees

Making Music has teamed up with TicketSource and WeGotTickets to offer Making Music members special offers on their online ticketing services.

Case study: collaborating with other music groups

Collaborating with another music group is an excellent way of creating variety in your programming, as well as tackling repertoire you may not otherwise have a chance to play. This case study includes the motivations and learnings from one such collaboration: between Chantage and Nonesuch Orchestra.

Top ten tips for approaching the media

The following ten tips will help you build your list of journalist contacts and get your group’s new commission, forthcoming concert or other project into the media.

Project planning template

This template is designed to help you plan a project and successfully bid for funding, leading you through the planning stage step by step, enabling you to bridge the gap between inspiration and delivery.

Running a ‘Come and Sing/Play’ event

‘Come and Sing/Play’ events are a simple but brilliant idea: you open up your group for a day, for anyone to come along and sing or play an instrument. This tool kit will help you decide what sort of event you want to run and give you practical advice on how to plan and run an event.