photography

Using good-quality images in your marketing is an effective way to attract attention, drive engagement, and boost ticket sales and membership; however, it’s essential to ensure you have permission to use them to avoid copyright infringement. 

A Facebook Page is a great way to attract new audiences and potential members to your music group.  At the time of writing, there are around 702,000 Facebook users in the UK that express an interest in choirs; 506,000 that like orchestras and a staggering 27,818,000 that like music. These are all potential audiences that you can reach if you know how to target them.

Your group may not have the budget to hire a professional crew to film your next performance, but that doesn't mean that you can't produce attractive and engaging video with the most basic tools.

You will find very good lenses and sensors in many smartphones or inexpensive cameras, and you can also access free editing software on the computer or mobile device of your choice. But you also need some notions of videography, a good eye for detail and a decent amount of creativity! Here are some ideas to keep in mind:

At the risk of making you click away from this page in horror, we do need to start by citing that old cliché about a picture being worth a thousand words! No amount of cheerful prose will convince visitors to your group’s website that you are a joyful and inspiring group if they are confronted with a gloomy portrait.