Guidance

Traditional concert environments are not always the easiest places for people to come in, but by thinking creatively we can remove many of the barriers that stop people being able to come.

At the heart of your music making is the people, whether that's members, potential members or audiences. But if you're struggling to attract new people or keep your current people engaged, could there be barriers that you're unaware of?

Use the resources below to review and make the changes you need to welcome more people.

These resources aren't exhaustive, and we're constantly reviewing, updating and adding to them. We would be happy for you to contact us with suggestions. 

This page forms part of the Making Music Platform help guides for existing users of the Service. On this page you will be able to view video guidance to help you use a range of functions and aspects of your Platform. The video guidance below should be used alongside the written help guides. 

All of the Making Music Platform help guides and latest Platform News can be found on the MM Platform Service Hub page.

On this video guidance page you will find the following videos:

Our fourth meeting in our Climate Network series (original event 4 July 2023) saw contributions from the Scottish Classical Sustainability Group speakers, providing inspiration on what music groups can do to improve their sustainability, and also introduced the new Making Music Green Award.

The speakers for this event were:

Booking professional musicians can be financially challenging for many leisure-time groups. Making Music offers members specially reduced or subsidised rates to make booking and engaging artists more affordable.

Philip and Dorothy Green Young Artists subsidies

The Philip and Dorothy Green Young Artists (PDGYA) scheme enables young musicians at the start of their careers to gain vital performance experience across the UK, while Making Music members can engage some of the very best young musical talent at a reduced cost. 

Finding new members for your group requires commitment and effort over a prolonged period of time. So, once they have joined, it’s important they keep coming. This resource looks at what you can do to make sure your members stay engaged and happy in your group.

Contents:

Recruiting new members is the biggest challenge leisure-time music groups face. Unfortunately, this is not an exact science and there are no quick fixes, but there are some improvements you can make. Work your way through this five-part toolkit to help you build a recruitment strategy, starting with thinking about who you want to recruit.

The joining journey

When someone joins, it is probably due to a combination of multiple circumstances and influences that could take place over days or even years.

There are many circumstances that might prompt someone to join a music group. Understanding how people find you and what might be getting in the way of joining is key information for helping you build a new recruitment strategy.

How do people join?

Before you start telling the world what you offer and asking them to join you, it's worth considering what will happen when they do.

It's important to understand how your group might appeal to potential members. Your current members are your recruitment success stories, so start by asking what makes them keep coming back and use this to inform your strategy.

Current members

Music groups give people joy – members join because they enjoy making music in a group. But enjoyment comes from different places for different people. For example, it might be:

Once you have a better understanding of your current members, it's time to look at how you can use this information to understand who your potential new members are.

Who might join your music group?

In Part 1 of this toolkit, we listed some example steps a person might take before joining a music group. We are going to re-visit these now.