Guidance

Where to go to list your events online

Online events listings can be a good way to way to reach new and bigger audiences, but you have to be willing to put in time, work, patience and a bit of creativity.

There are many options out there, and we'll outline the main types below. Also, before you venture deep into the web, did you know that you can list your events on the Making Music website?

Listings sites

Top tips for email marketing, part 2: Building a great email

In part 2 of this guidance on email marketing we'll cover what to include in your email, how to make a great subject line and how to measure success.

Part 1: Getting started and building a list | Part 2: Building a great email

Top tips for email marketing, part 1: Getting started and building a list

In an era with more and more options available for communicating with your audiences, email remains one of the most effective - 99% of adults check their email at least once per day, and promotion via email is reckoned to be 40 times more effective than social media.

Dealing with performance anxiety - from BAPAM

Performance anxiety or ‘stage fright’ is a feeling of fear accompanied by increased bodily arousal which can affect a performer when they are practising on their own, rehearsing with others, before and/or during a performance – in fact any time.This resource from The British Association for Performing Arts Medicine (BAPAM) offers some useful advice on recognising and managing performance anxiety.

Fit to play: exercises for instrumentalists - from BAPAM

All skilled physical activity, including music, should be preceded by a warm-up. This resource from The British Association for Performing Arts Medicine (BAPAM) offers some useful exercises to help instrumentalists prepapre physically.

Fit to Sing: vocal exercises - from BAPAM

All skilled physical activity, including music, should be preceded by a warm-up. This resource from The British Association for Performing Arts Medicine (BAPAM) offers some useful vocal exercises to help you prepare physically.

Warm-up exercises for musicians - from BAPAM

All skilled physical activity, including music, should be preceded by a warm-up. This resource from The British Association for Performing Arts Medicine (BAPAM) offers some useful exercises to help you prepare physically each time you play.

Increasing your income, part 5: Donations, fundraising events and sponsored challenges

This resource is part of our ‘Increasing your income’ guidance, which looks at ways to find and grow sustainable and diverse income for your group. It will focus on donations, fundraising events and sponsored challenges, not forgetting Gift Aid for all of these options.

Increasing your income, part 4: Friends Schemes

This resource is part of our ‘Increasing your income’ guidance, which looks at ways to find and grow sustainable and diverse income for your group. It will focus on how a Friends scheme can boost audience engagement and help put your group on a secure, long term financial footing.

Increasing your income, part 3: Sponsorship

This resource is part of our ‘Increasing your income’ guidance, which looks at ways to find and grow sustainable and diverse income for your group. It will focus on how to build successful corporate sponsorships to help put your group on a secure, long term financial footing.