Often we think of income ‘only’ in terms of funding, subscriptions or ticket sales. There definitely is a lot to delve into on those three topics, but is there more we could be exploring? Are we thinking about the whole financial picture?
70% of Making Music performing groups and 58% of volunteer promoters break even every year; but 15% and 23% respectively regularly make a loss. So finances are always a topic groups are thinking about, to maintain that balancing act of breaking even, yet remaining accessible to participants and audiences in their community.