marketing

Ever wonder how you could enhance your group's online presence? Can't remember the last time your website received a good spring-clean? Never fear, our brand new Website Health Check is here!

An exciting new tool specially developed for member groups, our Health Check is designed to help you find out if you are making the most of your group's site, or whether it can be improved. The tool also assesses how effective your group’s website may be in helping you to recruit new members.

Marketing is a broad term and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Martin Waldron, of member group Haverhill Singers, explains how they approached changing the group name in order to recruit new members.

Background

We are a non-auditioning choral society of around 50 singers, founded in 1860. The aim of the Society is to perform choral music of many genres in and around Haverhill, Suffolk for two reasons.

It may be the last thing you want to think about when running your group, but your brand is crucial. It’s the story you choose to tell others about who you are and what you’re doing. 

For leisure time music groups and music promoters, image is paramount and is central to how you are perceived. 

If you spend a lot of time managing event bookings via phone and email instead of organising other areas of your events, then using an online ticketing service might be just want you need.

Ticketing websites have never been more user-friendly and they can help your group save time, money, and sell more tickets. The initial setup can be slightly time-consuming but once you are up and running, the positives far outweigh the negatives…

If you struggle to put together posters for your concerts, we've created these templates in Word to help you on the way.

A poster isn’t just for showing the details of an event (often it isn’t even mostly for showing the details of an event): it’s for enticing people into wanting to go.

You’ve picked a date, booked a venue, agreed on a programme, and now it’s time to get cracking with ticket sales. This guidance will lead you through a set of steps to help you effectively market your events.  

This guide gives a simple, step-by-step guide to getting set up on the most important social media platforms for member groups: Twitter, Facebook, LinkedIn and Google+.