branding

Martin Waldron, of member group Haverhill Singers, explains how they approached changing the group name in order to recruit new members.

Background

We are a non-auditioning choral society of around 50 singers, founded in 1860. The aim of the Society is to perform choral music of many genres in and around Haverhill, Suffolk for two reasons.

It may be the last thing you want to think about when running your group, but your brand is crucial. It’s the story you choose to tell others about who you are and what you’re doing. 

For leisure time music groups and music promoters, image is paramount and is central to how you are perceived.