Marketing Skills: Social Media Strategy (online event)

The first of our marketing events in 2025 will discuss how social media has become a key component in many organisation’s marketing strategy. But how does it differ from ‘traditional’ marketing, what should you use it for, and how can you manage your time when there are so many different platforms available? 

In this session, we’ll look at how a social media strategy can help you define your goals in line with your overall marketing plans, manage your time more effectively, and create content to target the people you most want to engage. 

This event is for people who are already familiar with using social media but are looking for a way to plan content and manage the workload. 

We'll talk about:

• Setting your social media goals
• Integrating your digital and traditional marketing
• The best tools for creating different types of content
• Understanding the differences between the platforms available
• Boosting engagement through imagery and video content
• Dividing social media tasks amongst your members and volunteers
• Staying safe and secure online
• Anything else that comes up on the topic!

There will be an opportunity to ask questions via the chat function during the event.
There will be a short break during the event.

Who this event is for:

Anyone is welcome to attend this event, but it will be best suited to the person/people who look after your group’s social media or marketing.

This event is aimed at people who have made their first foray into social media but are not sure how to take it further, and will cover a brief overview of the different platforms available. We will not be going into specific detail about any of the individual platforms.

Cost: FREE for members

We will be using Zoom to host the meeting, and will email you the joining link two days and again two hours before the event is due to start.

Please read the event information below before reserving your place.
 

Reserve your tickets now

Registration for this event closes at midday on 05/02/2024.

Event information: 

• This event includes a Powerpoint presentation (slides will be sent out in advance)
• This event will be mainly discussion-focused
• Questions will be taken via the chat function at this event
• Breakout rooms will be used at this event
• Automated closed captions (subtitles) will be available at this event. If you require live captioning, please contact us to request this

Expected event schedule:

• 2.00pm: welcome and how we will use the Zoom features
• 2.05pm: updates from Making Music
• 2.10am: event topic
• 3.00pm approx: short break
• 3.10am: event continues
• 4.00pm: finish

Timings may vary on the day.

Recording information:
We may decide to record this event, either for publishing on our website, or so that we can review it internally.

• We will announce at the beginning of the event if a recording is being made and what it will be used for
• We will usually record in speaker view, meaning only people who speak will be recorded
• If you speak, your image and voice will be captured in the recording
• Attendee names as displayed in a Zoom meeting will not be captured in the recording
• If you do not want your image to be captured, you may turn off your camera during the event. However, please be aware that if you do, your name will be displayed in place of your image, unless you have uploaded an image to your profile in Zoom
• Breakout rooms will not normally be recorded
• Your comments in the chat box will not form part of the recording

By booking a place and attending this event, you consent to being recorded in this way.

Inclusivity statement:
We aim to make our events as accessible as possible. If you have any particular accessibility requirements or if there is anything else we can do to help make the event a better experience for you, please let us know.

Cancellation policy:

Making Music reserves the right to cancel an event due to low attendance numbers, adverse weather conditions or other circumstances which make it no longer possible to run the event. If you have booked a place and Making Music cancels the event, we will offer you a full refund where applicable.