Marketing

Marketing your group or organisation influences the success of a number of important activities, such as recruitment, fundraising and events. Your brand is the public's first impression of your group or organisation, and within moments, people can decide whether what you do appeals to them. Promoting your activities allows people to emotionally connect with you, which increases the chance of them joining your group or taking part in your fundraising event. By putting out the right information to your potential audiences in the way that they receive their information could help increase your ticket sales and event attendance.

This section explores how you can market your group or organisation, including:

• Recruitment
• Why your brand is so important
• How to promote your activities or events
• Building and running your website
• Setting up and running engaging social media pages
• Working with the local press and media
• Email marketing