Inclusive Marketing and Communication (online event)

About the event:

Whether you are reaching out to new participants and audiences, or communicating within your group, are you sure that everyone is getting your message? This session will help you review your marketing and other communications, with guidance on tackling common communication barriers to make all the information you share more accessible, understandable and inclusive. 

Your group has to communicate lots of different information to many different people – participants, audiences, committee members, artists. From advertising concerts, to emergency rehearsal cancellations, the messages you’re sending out need to be accessible to everyone. At this event we’ll talk about the practicalities of designing all your communications so they are readable and adaptable – choosing fonts, using alt text, writing for screen readers, using audio and video recordings and more.  

We’ll also talk about the implicit messages you are sending when you write copy, select images, choose a format and where you post. Are your invitations to connect with your group including everyone, and how can you make your marketing work to open up your group to a wider diversity of people? 

This practical session will be led by our Access and Inclusion lead Alison Reeves as part of our Access and Inclusion programme. There will be time for you to ask questions and talk to each other about the challenges and successes you’ve found with creating inclusive comms.  

We'll talk about:

• Choosing the right format and channel to get your message through  

• Practical design tips for creating accessible and adaptable communications 

• Implicit messages – writing copy, selecting images that welcome a diversity of people 

• Anything else that comes up on the topic!

There will be an opportunity to ask questions via the chat function during the event.
There will be a short break during the event.

Who this event is for:

This event will be useful for anyone in a music group involved in marketing and publicity of concerts and events, for growing your membership or for communicating with participants.

As our events are in high demand, we are requesting that only one person per group books to attend, to allow as many different groups as possible to benefit.

Cost: FREE for members and non-members

We will be using Zoom to host the meeting, and will email you the joining link one hour before the event is due to start.

Places are limited, so reserve yours now.

Please read the event information below before reserving your place.
 

Reserve your tickets now

Event information: (delete as applicable and also delete this instruction)

• This event includes a Powerpoint presentation (slides will be sent out in advance)
• This event will be mainly discussion-focused
• Questions will be taken via the chat function at this event
• Breakout rooms will be used at this event
• Automated closed captions (subtitles) will be available at this event. If you require live captioning, please contact us to request this

Expected event schedule:

• 10.00am: welcome and how we will use the Zoom features
• 10.05am: updates from Making Music
• 10.15am: event topic
• 11.00am approx: short break
• 11.10am: event continues
• 12.00pm: finish

Timings may vary on the day.

Recording information:
We do not intend recording this event.
 

By booking a place and attending this event, you consent to being recorded in this way.

Inclusivity statement:
We aim to make our events as inclusive as possible. If you have any particular accessibility requirements or if there is anything else we can do to help make the event a better experience for you, please let us know.

Cancellation policy:
Making Music reserves the right to cancel an event due to low attendance numbers, adverse weather conditions or other circumstances which make it no longer possible to run the event. If you have booked a place and Making Music cancels the event, we will offer you a full refund where applicable.